YOUR CATALYST FOR IGNITING BUSINESS CHANGE & GROWTH

Why Adrenaline? Simple

It causes the heart to beat faster. It gives a person more energy to achieve things they never thought possible. Exactly how we like to think about your business when partnering with thinking adrenaline.

Get Future-Ready

At thinking adrenaline we are a team who have not only survived but thrived in the toughest of industries. With battle-tested experience in building & growing successful companies across a multitude of industries, we bring unparalleled insights & strategies tailored to fuel your business growth.
Drawing from years of hands-on experience in overcoming business adversity, we are ready to guide you through challenges, innovate solutions, and unlock new opportunities for success.

ADVISORY & CAPITAL CONSULTING

Assisting to develop strategic plans, identify growth & capital opportunities, enhance decision making processes & implement effective solutions to complex business challenges in diverse industries. No matter where in the lifecycle of business you are, we are ready to adrenaline fuel your thinking…

SURF PARK CONSULTING

Tech agnostic, with incomparable global industry knowledge & hands on experience. From surf park concept stage, site development, full operational readiness, commercial strategies & solutions based support . From inception to completion, launch & beyond, we are always thinking surf!

Who’s Doing The Thinking...

CRAIG STODDART

Craig is a highly entrepreneurial and engaging advisor, with a keen perspective on what levers are required to run a successful business. Craig has successfully built several businesses including a ceramic tile manufacturing business distributing products internationally to Europe & the US, a leading multi-channel children’s furniture retailer in the UK and the world’s first award winning inland surf destination using cutting edge Wavegarden Cove technology, The Wave in the UK.

Craig is a qualified accountant and has a strong finance background having cut his teeth in US investment bank, Morgan Stanley,

DAMON TUDOR

With 25 years of global executive and non-executive cross industry experience, Damon’s passion for challenges where significant growth, change & improvement is required sees him excel across many sectors.

Navigating the complexities of international business expansion, his drive to achieve unparalleled success through creative optimisation solutions & strategies turns visions into thriving realities. His strengths lie in strategic planning & execution, revenue & profit maximisation, commercial & operational efficiency, marketing innovation & customer engagement that transform business outcomes.

Explore Surf Park Consulting Services

Explore Each Service Below to Discover How We Can Help You Achieve Your Goals.

Our Surf Park Team

Surf Park Consulting

Surf Park Developer Services

Surf Park Investor Services

Our Team

Our expert team is here to help your business grow and thrive

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What People Say About The Way We Think

Working with Craig and his team has been enlightening – it’s always hard on a new project but they make it fun. As seasoned experts in the field, who work with ultimate professionalism but with realistic and honest approach has been refreshing. An all-round enjoyable experience whilst making the amazing happen!

Damon is a results-oriented CEO who built URBNSURF into a leading surf park operator, raising $100M and fostering a high-performing team while navigating challenges. He has strong values and excellent board relationships.

Craig quickly understood our complex business, guiding us through vital changes with exceptional finance skills, empathy, and all-round consultancy. He’s invaluable and highly recommended for any growing company.

Damon is a fast-paced, outcomes-focused leader with strong commercial skills, boundless energy, and a caring nature. Highly recommended for challenging roles requiring leadership, complexity management, and tight outcomes.

Craig is a hardworking, commercially focused negotiator with a supportive management style that fosters autonomy. His contagious enthusiasm and approachability make him an exceptional leader and mentor, providing invaluable business insights.

Damon’s negotiation skills, tenacity, and ability to manage challenges are unparalleled. He consistently drives outcomes while maintaining a people focus and upholding strong ethical values.