Business Strategy

Our Team have a wealth of experience in a multitude of industries worldwide. Our business strategy services are designed to empower your organization with the tools and insights needed to drive sustainable growth and competitive advantage.

We specialize in crafting tailored strategies that align with your company’s unique goals and market dynamics. By leveraging our cross-industry expertise and innovative thinking, we help you navigate challenges, seize opportunities, and enhance operational efficiency.

Whether you’re aiming to enter new markets or optimize existing operations, our strategic guidance ensures your business thrives.

Reach out to the expert team at thinking adrenaline to find out how our thinking can grow your business.

What People Say About The Way We Think

Victoria WilliamsGeneral Manager (CEO Designate), Bahrain Surf Park
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Working with Craig and his team has been enlightening – it’s always hard on a new project but they make it fun.  As seasoned experts in the field, who work with ultimate professionalism but with realistic and honest approach has been refreshing.  An all-round enjoyable experience whilst making the amazing happen!
Simon BayleyManaging Director at Selbourne Capital, Chair URBNSURF Group
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Damon is a results-oriented CEO who built URBNSURF into a leading surf park operator, raising $100M and fostering a high-performing team while navigating challenges. He has strong values and excellent board relationships.
Daniel HaywoodCEO, Ramani Geosystems
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Craig quickly understood our complex business, guiding us through vital changes with exceptional finance skills, empathy, and all-round consultancy. He’s invaluable and highly recommended for any growing company.
David WakeleyNon-Executive Director at Bank Australia, Former Chair & Non-Executive Director URBNSURF Group
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Damon is a fast-paced, outcomes-focused leader with strong commercial skills, boundless energy, and a caring nature. Highly recommended for challenging roles requiring leadership, complexity management, and tight outcomes.
Rachel, PageLegal Counsel, The Wave
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Craig is a hardworking, commercially focused negotiator with a supportive management style that fosters autonomy. His contagious enthusiasm and approachability make him an exceptional leader and mentor, providing invaluable business insights.
Keith IrvingTreasurer at Balmain & District Football Club, Former CFO URBNSURF
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Damon’s negotiation skills, tenacity, and ability to manage challenges are unparalleled. He consistently drives outcomes while maintaining a people focus and upholding strong ethical values.
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