Who We Are

WHO
WE ARE

An independent advisory firm trusted by founders, investors and leadership teams to guide strategy, growth, transformation, investment and delivery across global markets.

Craig
Damon

Our Story

Built From
The Front Line

Thinking Adrenaline was founded on a simple belief: the best advice comes from people who have actually built, led, operated and transformed businesses themselves.

We combine specialist sector knowledge with broad executive experience—from pioneering surf park developments to growing, transforming and improving complex leisure, hospitality, consumer and operational businesses across global markets.

What Guides Us

Our Purpose

We exist to create lasting value, protect investor interests and build businesses and projects that perform over time.

Our Approach

Operator-led, commercially rigorous and independent. We bring the right expertise and practical support at every stage.

Why Thinking Adrenaline

We combine strategic thinking with hands-on leadership and delivery experience across complex, experience-led and operational businesses.

How We Work

We work as a trusted extension of your team—transparent, accountable and focused on achieving the right outcomes.

Let's Talk.

Speak directly with experienced operators who understand business and project challenges.