Case Studies Dashboard

URBNSURF – First Company in the World to Deliver 2 Surf Parks

Transformation, funding, development and scale of a pioneering consumer leisure business

Experience delivered by Damon Tudor as Group CEO of URBNSURF. Appointed to lead the business through a critical phase of development and growth, the role expanded across capital raising, development, construction, organisational build, commercial strategy and operations. URBNSURF evolved into a profitable multi-site platform, becoming the first company globally to develop and operate two full-scale surf parks under one brand.

Drum Cussac — Crisis Turnaround & Restructuring

Rapid financial and operational restructuring of a distressed international business

Experience delivered by Craig Stoddart as CFO during a highly complex turnaround of Drum Cussac. Originally engaged to prepare the rapidly growing international business for sale, Craig identified significant financial control failures, hidden losses, tax exposures and a rapidly deteriorating cash position. The assignment shifted immediately from sale preparation to survival, restructuring and refinancing.

The Wave — Building a Category Pioneer

Funding, development and operation of one of the world's pioneering commercial surf parks

Experience delivered by Craig Stoddart as an investor, Non-Executive Director and subsequently CEO of The Wave. Craig helped restructure the business, develop the investment proposition, secure construction funding, manage delivery and build the operating organisation from the ground up. The result was one of the world's first commercially viable Wavegarden Cove destinations and a landmark reference project for the global surf park industry. Craig also secured a 100-acre development site in central London and oversaw the implementation of a seven-acre solar array that enabled The Wave to achieve operational net zero, making it the first and only surf park in the world to do so.

NRMA — Consumer Business Turnaround

Post-demutualisation transformation of a 2 million-member consumer organisation

Experience delivered by Damon Tudor across senior leadership roles at NRMA following the demutualisation of the insurance group. The organisation was undergoing significant transformation as it redefined its membership proposition, operating model and commercial priorities. A broad program across pricing, customer retention, product, cost management and business development helped restore sustainable performance and establish new sources of growth.

African & Eastern — F&B Platform Development

Building a downstream F&B platform to strengthen brands, channels and consumer engagement

Experience delivered by Damon Tudor as General Manager of Business Development at African & Eastern. A downstream investment strategy was developed to move the business closer to consumers, strengthen brand presence and create new channels for a major beverage portfolio. Seven F&B concepts were developed from initial idea through investment, design, development, staffing, operational setup and launch.

Ramani Geosystems — Founder-Led Business Transformation

Professionalising a fast-growing founder-led business for scale

Experience delivered by Craig Stoddart as advisor and Non-Executive Director to Ramani Geosystems. The fast-growing technical business had become highly dependent on its founder for pricing, project decisions and operating knowledge. Craig helped professionalise the organisation by building repeatable processes, clearer accountability, stronger management systems and a scalable commercial model.

SPTS Technologies — Finance Transformation & Exit Readiness

Transforming global finance capability ahead of a successful private equity exit

Experience delivered by Craig Stoddart, initially through a targeted finance-improvement project and subsequently as Interim Global Finance Director. Following a private equity-backed MBO, SPTS required a significant transformation of reporting, controls and global financial management to support continued growth and prepare the business for an eventual exit.

VWV — Strategy Development & Alignment

Creating a shared growth strategy across a complex professional-services partnership

Experience delivered by Craig Stoddart supporting VWV through a major strategic-planning process. Following the appointment of a new Managing Partner, the firm wanted to shift toward a clearer sector-led growth model. Craig designed and facilitated a structured process that created stronger engagement, clearer accountability and agreed strategic priorities across the partnership.